Starting with an exclamation point that represents ideas and dynamism, the color of the lightbulb that goes “eureka! of course”...

we create as many exclamation points as there are perspectives on the world.

From this series of ideas and solutions to our problems, we form a beautiful bouquet of exclamations, each as dynamic as the next, with green for ecology... green, for the planet Earth in its natural state... earthy brown, and for the spirit of ethical and humanistic sciences... blue-violet, along with yellow-orange for ideas and energy.

This bouquet of exclamation points ultimately becomes, depending on whether one is an astronomer or biologist, poet or adventurer, financier or doctor, politician or child, a sun illuminating the future and all its possibilities, or a magnificent multi-ethnic dove of peace. A multicolored dove that connects us to both the UN dimension of human rights and the ancestral cultures of humanity.

The colors and style evoke typography from both North and South American Indigenous cultures, as well as peaceful Indonesian or Indian styles, and, of course, African colors, while the technical and rational aspect—absolutely essential to the successful completion of any scientific project aimed at addressing Sustainable Development issues—is strongly represented by the graphic style of the whole.