Writing and Publishing a Web Page

• including short sentences
• writing “for the web”

 Typographic Shortcuts

• + check the help section in the back office of your website, which is very comprehensive and detailed

 Assigning Keywords to Web Pages

• including types of keywords

 Landing Pages on Your Website

There are two types of landing pages:

1. Pages with a specific selection of stays/projects (e.g., all stays involving horses)
   1. those you want to appear on the site menu
   2. those you want to share with others without displaying them on the site menu
   • for example, you can share the URL with journalists,
   • people requesting information,
   • and anyone interested in registering.
2. Pages focused on a specific topic (e.g., girls and science / high-end stays...):
   1. those you want to appear on the site menu
   2. those you want to share with others without displaying them on the site menu
   • share the URL with networks where you circulate the information,
   • journalists covering societal topics,
   • and partners you wish to involve.

Creating these landing pages:

1. Specific selection of stays (in this case, there is no need to create an article on the website)
   1. that you want to appear in the menu: Use the link for the section where the selection of stays is located
2. if the section doesn’t exist, you can create an additional section and place in it all the stays you want to include
   1. that you do NOT want to appear in the menu to avoid overloading sections and confusing site visitors with too many options: you will create a keyword in the “Stays Group” keyword group to have additional landing pages whose URL can be shared by email or linked from a main article elsewhere on the site or any other site on the web (network referrals). Add this keyword to all stays you want to appear in this selection.
3. In-depth Article
   1. that you want to appear on the site menu:
4. Create an article on your topic in the “News,” “Introduction,” or “Good to Know” section, where you provide links to the selected stays along with text, photos, or videos.
5. You may choose to display this article in the thematic menu (menu2) in addition to its presence in the full site structure (menu1).
   1. that you do NOT want to appear on the site menu:
6. Create an article on your topic in the “Links” section (which does not appear in the menus)
7. You can use the URL of this article to share it in your information campaigns.

 Importing Images via an OSI PHOTOS Link

Brice, please run a live test to verify functionality.

 Distribution Process

• Publishing on Facebook
• Twitter
• Website newsletter

 Creating and Managing a Forum Page on Your Website

 Publishing External News